What is onpage SEO optimization? How do you optimize content for SEO? These are very important questions, and I’ll hopfully help you find an answer in today’s article.
Understanding the search engines, and appealing to them is one of the most crucial things you’ll have to learn as an internet marketer. It can also be one of the easiest things you’ll do for your online success.
I’ve created this SEO Page Optimization Checklist for those who still struggle to capture their traffic through search engines, and who can’t seem to fingure out why their artcles aren’t ranking on the first page.
Hopefully my SEO Page Optimization Checklist will help narrow down some of the frusterations you may be having with your site, and help maximize your audience, and eventually your online income.
What Is Onpage SEO Optimization?
When you’re writing an article, and then post it, there are specific things Google and other search engines are looking for in order to properly rank your information.
luckily, the 13 steps I have for you in my SEO Page Optimization Checklist are super easy, and should be part of your article review before you post anything on your site. If you follow these steps, overtime the search engines will begin to trust and acknowledge the quality content on your site for what it is: amazing!
So, when I refer to onpage SEO optimization, you’re doing a few tweaks to your naturally written article, to help build a relationship with the search engines, and influencing them to rank your articles in the spots your targeted audience is looking.
These tweaks include things like the way you write your titles, your keywords, the multimedia you insert on your articles, and the links you’re directing your traffic to.
How Do You Optimize Content For SEO?
Within my article today, I’ve broken the steps of my SEO Page Optimization Checklist down into 13 different ways you can help yourself rank higher.
At this point, I would assume you have a website that you’ve been working on for a few months, and you’re looking to capture some more traffic. Follow these 13 steps, and I know you’ll be well on your way to optimizing your SEO on your site.
Here’s my SEO Page Optimization Checklist…
SEO Page Optimization Checklist
Step 1: Your Keyword
At this point, I am hoping you understand the importance of selecting the right keywords. If you’re unsure, check out my other article What Is Website Traffic, where I’ll explain a bit more about why the keyword is so important.
Sometimes it’s hard to find the right keyword, and you’ll want a keyword that speaks to your audience and one that doesn’t have a ton of competition around it.
I suggest using Jaaxy keyword and niche researcher. This tool (featured above) has a free trail that allows you to search for any keyword, and will show you the QSR (quoted search results or the number of competing websites ranked in Google for this exact keyword), as well as the SEO score, showing how likely you are to rank on the first page based on numerous other factors pertaining to the keyword.
Jaaxy will also show you the average traffic and monthly searches for that exact keyword. You won’t find another keyword search tool out there that provides as much information as Jaaxy.
Step 2: Placement Of Your Keyword
Ensure that as your write your content, your keyword is placed with the first sentence, or paragraph of your article. The closer it is to the title tag, the better.
As you write you’re article, you’ll want to focus you’re first 100 words around the keyword, and ensure you’ve placed it a few times. You want your writting to be natural, so once you’re keyword is displayed a few times within the first 100 words, you should continue on naturally as your write your article.
If you focus too much on the keyword, your writting will turn out very forced and hard to read. If you’re article is focused around your keyword, you shouldn’t have an issue popping it in here and there naturally anyway.
Never force a keyword! It may rank, but if the readers don’t enjoy reading it, theres no point.
Step 3: Adding Impulse Modifiers To Your Title
Adding things like the year that you’re article was written within the title, or a buying intent word such as “best product” or “review before buying” draws people into your article. For example, look at my Wealthy Affiliate review, where I’ve indicated the date in which it has been most recently updated, and have actually updated it as of December 2017.
Whenever I am looking for reviews, I am always looking for reviews that are the most up-to-date and
recent. By putting the year in your article title, you’re informing the reader that your article is the most up-to-date and most recent.
**Just don’t forget, if you put the year remember to update it yearly and ensure the content is up to date or you’ll lose the readers trust. **
In addition, you’re looking to capture your audience in their ” buying decision” stage. By using title modifiers like “read this before you buy”, your targeting an audience that is already ready to buy, and just wants to pinpoint a specific flavor, model, brand ect…
Step 4: URL
When posting an article, you have the option to change your URL for that specific article. I highly suggest doing this as a really long, and hyphenated URL can mislead traffic. Make sure you change the URL to something short and sweet that communicates the core keyword, as well as including the keyword itself.
Doing this also helps Google understand what you’re writing about.
Step 5: Titles and Keywords
You’ll want to include your keyword within most if not all your titles within the post.
You’ll be splitting up the context of your article with titles anyway, so try and include the keyword in those. Usually you’ll have a title font (H1) and subtitle of H2 and even H3 font. Try and include the keyword, or some relevance to the keyword within all three different fonts at some point in the article.
If you cannot fit it naturally within almost all, try and get it in at least one H1, one H2, and one H3.
Step 6: Using LSI Keywords
LSI stands for latent semantic indexing, and Google basically does this for us anyway. Surrounding your keyword, there’s usually numerous other phrases and terms relating or similar to your keyword.
Google indicates at the bottom of their first page what the LSI phrases could be for your search, just simply search your keyword in Google and scroll to the bottom of the first page. From there, Google will indicate searches that other people have made relevant to your search.
For example I searched “Dog Sweaters” and Google gave me these other relevant searches relating to dog sweaters. So, if I was writing an article on dog sweaters, I’d want to try and include some of these phrases as well to appeal to other readers who may not be searching my specific keyword, but are still interested in the product or services I am offering.
By doing this, you’re expanding your audience and traffic potential dramtically.
Step 7: Multimedia
You will want to try and include at least 2 – 5 multimedia type images or videos within your post. You never want you article to be too wordy, and you want to ensure that you break it up with pictures, titles, videos, or audio.
Nobody likes reading something that is just paragraph after paragraph, and pictures will help your audience understand the text. I know I am much more of a visual learner then a text learner.
Step 8: Optimizing Your Images
Something that not everyone understands is being able to optimize your images. When you go to insert your images on your article, you actually have the option of editing the image, which can include size, name, but most importantly, your ALT tag.
Usually when you insert an image, there’s no ALT tag, however, you’re going to want to edit the ALT tage to actually describe the image and even better, include the keyword.
Step 9: Outbound Links
Obviously, when you’re writing your article you want to push your audience and customer towards the product that will fit their needs most. Usually you’d do this by creating outbound links or affiliate links for people to click and follow through to the product of information page.
This is excellent, as Google loves seeing outbound links on your page, but not too many!
Try and do one or two outbound links at most, and try and have one of those outbound links be to another authority site. For example, pages like wikipedia, news sites, and educational sites all usually hold authority within the search engines. When you create outbound links to information from authoirty sites, Google likes to relate you to those websites, therefore ranking you similar to these sites.
Step 10: Internal Links
The whole process behind SEO is about helping Google understand your site and when your page and articles are about. It’s kind of like building a realtionship with someone, you want to learn a little bit about them every time you see them or meet them.
It’s exactly the same with Google, and a great way to do this is to include a couple intenal links to different articles or pages on your site.
For example, earlier in this article I mentioned adding modifiers to your titles, including the year the article was updated or created. You can see how I’ve demestrated that exact example by linking my Wealthy Affiliate review to this article. Google will see that link, follow it through, and learn a little bit more about who I am and what I do on my site.
Step 11: Quality Content
This is of utmost importance and you want to ensure that not only are you creating quailty content, but that your articles are unique in length.
Although you want to aim for anywhere between 1000 or 2000 words per articles, you want to ensure it’s not consistently the same amount of words every article.
The biggest thing to remember is, although a thousand to two thousand words can be a lot, you want to fill it with valuable, helpful content. Try to avoid “filling space”. Make sure all the information on your site is helpful and targets your audience.
Step 12: Site Speed
Many people don’t think of this, but it’s so important. The reason it’s so important? Visitors will most likely leave a page if they feel they are waiting even a second longer then they want to. There’s so much information of the web these days, that someone could easily find the same information elsewhere.
A good way to ensure your site has good speed, is inputting smaller photots rather than really large ones, and that any videos and audio you’re putting on are not super duper long.
If you’re a Wealthy Affiliate Member, your site speed is automatically checked and boosted without having to do much.
Step 13: Social Sharing Buttons
Last but not least in my SEO Page Optimization Checklist , I’ve included your social sharing buttons. Although Google doesn’t really care how many “likes” or “tweets” you get within the day/month, it never hurts to have your readers sharing your content.
By allowing your readers to share your information with friends and family, you could be picking up some new readers visiting your site.
In addition, this allows your audience to interact, engage, and promote your site fo you. Content from others on your site is just as valuable as you creating unique content on your site, and who doesn’t like free content?!
Google still treats comments and questions on your site from visitors as valuable quailty conent, and therefore ranks your higher because of it.
The Final SEO Page Optimization Checklist Topic
Hopefully I’ve been able to help you pin point of better ways to help rank your site. There’s a lot to take in but my most important message for my SEO Page Optimization Checklist is for you to have FUN!
If this is something you have to force, or “endure” because it’s more of a job than anything, try something different. Many change up your niche.
If this isn’t something you enjoy jumping into and indulging in, it will be a long up hill battle.
Always create regular quality content, and engage your audience by helping them and asking for feedback.
Thanks for reading! And don’t forget to leave any comments or questions below!